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Simit Sarayı, which opened its first store in 2002 in order to introduce bagel, the traditional flavor of Anatolia, first to all of Turkey and then to the world, today brings together more than 1,000,000 people with its flavors in hundreds of Simit Sarayı branches in Turkey and abroad. In 2015, it strengthened its global power by commissioning the “Flexible Bagel Production Line”, which produces world-class products, is fully equipped with the latest technology and has the world’s highest capacity production facility. It sends its products produced in its world-class facility of 25,000 square meters in total to different geographies of the world.

Simit Sarayı tests consumer habits and expectations with research conducted by research companies that are experts in their fields, and attaches great importance to R&D studies in order to provide fast answers to the ever-changing needs and demands of the market. In order to survive in the competitive conditions where copying is increasing rapidly, it works to develop original and inimitable products and to bring its products to its consumers in its branches with the righ t experience

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Bringing our traditional tastes to the world, Simit Sarayı established the world’s first and only bagel factory in Istanbul in 2005. In the factory established in Sancaktepe with the approval of TÜBİTAK, all products are prepared zero – touched in accordance with food legislation. In 2015, the “Flexible Bagel Production Line”, which produces world-class production, is fully equipped with the latest technology and has the world’s highest capacity raw frozen-cooked frozen bagel production facility, was put into operation.

Modern production lines for products such as Crispy Pastry, Poğaça, Saray Roll, Croissant, Pie, Pizza, and a new central logistics warehouse where frozen-cold-dry products and materials are stored have been established. The factory, which produces at world standards, has ISO 9001 Quality Management System, ISO 22000 Food Safety Management System, ISO 45001 Occupational Health and Safety Management System, I SO 14 0 01 Environmental Management System and Halal certificates. The products produced in the factory, which was built in accordance with the BRC Food Food Safety Standard and IFS Food Food Safety Standard, are offered for sale in the domestic and foreign markets, primarily through the Horeca channel.

Simit Sarayı has developed a customer-centered approach by always giving priority to consumer needs and expectations. In 2021, it took its place in wholesale/retail food trade under the name of DMR Bakery Products Production Food Wholesale Retail Export Joint Stock Company by increasing retailing standards with its modern retailing and grocery business model.